BBC RADIO THREE

DIRECTOR PETE CANDELAND / PRODUCTION COMPANY RED BEE MEDIA

We created a new positioning and campaign to elevate and distinguish BBC Radio 3 from its commercial rival Classic FM.
'Discover classical music in Radio 3 Dimensions' signifies BBC Radio 3's rounded approach to all aspects of classical music which delve deeper than just the popular pieces and into the lives, passions and inspirations inside the music.