CLYDESDALE & YORKSHIRE BANK
DIRECTOR VINCE SQUIBB / PRODUCTION COMPANY GORGEOUS
To support Clydesdale Bank's position as a local bank, we wanted to create something that was honest and authentic, an emotional film that engaged with current and future customers in a real way.
Instead of hiring actors and shooting constructed setups, we chose to film real people in real situations to show different aspects of the communities the banks serve. Across the North East and Scotland we filmed people as they went about their daily routines: firemen, trawlermen, nurses, farmers, veterinary surgeons and night shift workers, capturing powerful and dramatic shots of the individuals that help the communities to thrive.