We wrote and directed this campaign for Sky Bet.

Taking advantage of unparalleled access to incredible footage, we took moments of sporting action and messaed about with them to dramatise how Sky Bet make betting, better.

The campaign was a real success. One clip even ended up as Number 8 in a Top 10 Penalty Saves video on YouTube with over 3.5 million hits (though many of the comments argue it should have been number 1).

All in all, we made seven ads in a year turning a small 50K project into something much, much bigger.